Advertising Your Website With Pay Per Click
By Adam Terebeckij
Just One Click Away!
A thriving method to help optimize your online image is to
consider using pay-per-click (PPC) advertising. Pay-per-
click advertising means purchasing sponsored links on the
pages of search engine results. A PPC advertiser bids on
specific keywords and/or keyword phrases. Many of these
bids can be as low as 5 or 10 cents per click. When a
keyword is typed into a search engine those ads with the
highest bids are generally listed first. It is, in most cases,
best to be in the top 5 or 7 advertisers listed. An advertiser
only pays if the searcher clicks on their ad. As you can see
this is quite powerful. It turns advertising into a
performance business. We only pay when a potential client
specifically targets our ad or site. Search engines are used
every minute of every day. This means advertising your
website with pay-per-click will greatly increase the visibility
of your website.
By advertising your website with pay-per-click, you are
advertising your business in a very cost effective way. It is
an industry that is growing larger and reaching more people
everyday. With that growth comes the inevitable
competition among search companies. This benefits
advertisers both in lower costs and even greater exposure.
With all the choices between PPC companies you can tailor
your pay-per-click advertising to fit your specific business or
company budget needs. This is a plus for those of you who
are starting out on a small or limited budget. It also is ideal
for those of you that want to stay away from paying a lot
for "static" advertising (ie banner ads, etc.) that may or may
not ever be seen. By advertising your website with pay-
per-click, your ad is surely going to be seen.
Other advantages to advertising your website with pay-
per-click include the speed of advertising, the flexibility of
your ad copy, and the ability to research and compare data
to see what works best for your website. It is for these,
and many other, reasons that PPC advertising is growing so
quickly. Advertisers crave new, cost-effective ad methods
that allow them to target their markets in the most effective
There are times, however, when advertising your website
with pay-per-click can prove to be costly. For example, it
will cost you more to use competitive keywords than it will
to use words that are not as competitive. Finely tune your
keyword strategies. There are many sources on the
Internet regarding keyword strategies so finding ideas is
not hard. You might also want to consider consulting a
professional. Remember not to bite off more than you can
chew. Start with one pay-per-click provider first, using ads
you have tested, and then extend your campaign
Advertising your website with pay-per-click can be a very
quick, inexpensive way to get your website and business
rolling. Drawbacks can always pop up, but if you educate
and prepare yourself, you will be able to make the most out
of advertising your website with pay-per-click.
About the Author
Adam Terebeckij makes it easy to find work from home job opportunites.
For a complete job list and to sign up for your FREE home business tips newsletter,
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