Article Categories
» Arts & Entertainment
» Automotive
» Business
» Careers & Jobs
» Education & Reference
» Finance
» Food & Drink
» Health & Fitness
» Home & Family
» Internet & Online Businesses
» Miscellaneous
» Self Improvement
» Shopping
» Society & News
» Sports & Recreation
» Technology
» Travel & Leisure
» Writing & Speaking

  Listed Article

  Category: Articles » Business » Marketing & Promotion » Article
 

IT Marketing: Postcard Case Study




By Joshua Feinberg

Sometimes you won't get the results you hoped for with your IT marketing. In this article you will learn about some common problems with postcards and how to avoid them.

IT Marketing: The Case

"I've sent out over 300 postcards offering general computer troubleshooting services, automated online data backup and wireless home networks. From a marketing standpoint, I purchased lists of area businesses broken down by revenue, credit rating, years in business and number of PCs. The wireless home networks went to homeowners that were over $500,000 in purchase price and the automated online data backup were to people that had a recent new business license. The general services list went out to accountants, lawyers, and small clinics

"The results so far have been very disappointing, as I have not received a single phone call or response. Are these the wrong lists? Are postcards the wrong media? Do you have any suggestions in this area that may enhance response?"

IT Marketing: Don't Expect Too Much

You sent out over 300 postcards. 300 really isn't a lot-you need to do enough to be statistically valid, but you don't want to go nuts and spend your whole IT marketing budget in one place before you know whether it works or not. Don't think, however, that you're going to spend $180 at 60 cents a unit sending out 300 postcards and for your $180 investment you are going to hit a goldmine. You should not go retreating into the woods and pout for a year if you got no return on it.

IT Marketing: What your Postcards Need to Include

So, are the lists wrong? Probably not. But it may be your copy. What are you offering? Do you have a compelling headline? Did you hit their points of pain, did you use a deadline, and did you use a compelling offer to get them to pick up the phone or send you an email or mail back the coupon?

Are postcards the wrong media? Absolutely not. You know why? They do not have to open the envelope. It is a lot easier for them to make a decision. You don't have to fight with putting teasers on the envelope or anything like that to get them to open it.

Copyright MMI-MMVI, Computer Consulting 101. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}

 
 
About the Author
Joshua Feinberg, co-founder of Computer Consulting 101, helps computer consulting business owners get more steady, high-paying clients. Learn how you can too with free proven computer consulting secrets at http://www.ComputerConsulting101.com

Article Source: http://www.simplysearch4it.com/article/25276.html
 
If you wish to add the above article to your website or newsletters then please include the "Article Source: http://www.simplysearch4it.com/article/25276.html" as shown above and make it hyperlinked.



  Some other articles by Joshua Feinberg
IT Consulting Services: 3 Factors For Choosing What to Offer
IT consulting services are offered at different levels and types in almost all the virtual IT businesses you encounter. Deciding which IT consulting services you should ...

IT Services Outsourcing When You Don't Know Everything
IT services outsourcing is what you need to do when, not if, your prospects ask for products and services that you are not able to deliver. Many new ...

Computer Business Software - What Should You Buy?
Computer business software is an area where many new network consultants get overwhelmed. There are so many great products out ...

Business Agreements For Quality Referrals
Business agreements with other IT companies can be an excellent way to secure high quality referrals. When you are dealing within a B2B context, the referrals you ...

IT Consulting Services: Offer What Your Prospects Need
IT consulting services come in all shapes and sizes. When you first start a business it is often difficult to decide which IT consulting services to offer. Should you sell what you know, sell ...

Product Ideas: How To Determine What to Offer
Product ideas or services that your computer business will offer are not as easy to decide upon as you may think. When you start a new business this part of business ...

  
  Recent Articles
The Affiliate Marketing Network Advantage
by Laurie Raphael

Marketing your business online
by Candy Steele

Public Relations
by Ismael D. Tabije

Thirteen Step Action Plan For Everyone, That Needs More Business Now.
by Paul Douglas

Article Marketing & List Building: How to Promote Your Ezine & Build Your Own Hyper-Responsive List
by Eric Gruber

How To Build An Opt In List And Your Business
by Dencho Denchev

4 color printing in business cards and posters; You cannot have it any other way
by Florie Lyn Masarate

Plumbing marketing approaches that make your business work with a profit
by Ken Wilson

Builders projects in India
by yaken schecher

What You Should Know To Build Your Affiliate Web Site
by Laurie Raphael

Professional Logo Design: The Foundation To A Powerful Brand
by Alfred Anderson

Equipment, cost and communication; What good printers are made of
by Florie Lyn Masarate

Can't connect to database