Adult ADHD Entrepreneur: Do You Have "Marketing ADD?"
By Stephanie Frank
So you have a website, email address, and you're getting your newsletter
out there (well, at least a little bit). You've been to seminars, bought
information about how to promote your site, and you're ready to implement.
You decide to start creating keywords for search engines. Then, someone tells
you to do pay- per-click, ezine advertising, write articles, participate in
discussion forums, start a blog, update your newsletter, write a salesletter,
write a better headline, automate your mailing list, do joint ventures--Ack!
This online marketing stuff is hard!
Even if you don't have Adult ADHD, when choosing an internet strategy for
the first time, most business owners become overwhelmed with the amount of
information and confused by the many choices and possibilities to extend their
business online.
If you do have Adult ADHD, it can feel impossible...you do a little bit of
work in one area, with little to no success, and then move on to the next,
and the next, and so on, but just can't achieve the results you want. Or worse,
ignore marketing completely and hope for the best--but the best doesn't happen
that way, of course.
Even if you have severe Adult ADHD, You DO NOT have to fall into that trap.
Have you ever found yourself in these situations?
You can't decide where to begin.
You don't know what to do.
You aren't sure how to put the pieces together.
You have trouble staying motivated.
These are all ADHD symptoms commonly experienced by business owners with Adult
ADHD, but all you need to overcome them is one thing...
In order to set a solid foundation to create marketing results that work,
the key for people with Adult ADHD is having a clearly defined STRATEGY.
What's a strategy? In simple terms, a strategy is the direction you
want to take. It forms the guidelines that help you decide what to do, when
to do it and why it's important.
Often, business owners with Adult ADHD are so busy trying to implement the
latest and greatest tactic that they've heard or learned about, that
they forget where that tactic fits in helping them grow their business. This
can result in increased overwhelm, frustration with unfamiliar technology,
impatience with outsourcing and in the end, NO RESULTS.
In order to avoid the no results trap, I'm going to share with you some
simple methods for helping those with Adult ADHD choose the right strategies
and tactics for you.
1. Ask yourself "What Do You Want?"
I call these the four words that will move you forward. Before you dive into
the specifics of any marketing campaign, you must know first exactly what you
want to accomplish with your efforts. It can be hard for those with Adult ADHD
to back up to the beginning, but you need to. There are 3 major results you
will receive with your marketing:
a. Visibility - Visibility is getting your company or product name out there
to your marketing. One of the best ways to get visibility is simply to advertise.
b. Credibility - To get credibility, one must get an endorsement by another
person or company. This result is most useful for independent service professionals
who need to be known as an expert to get clients. Credibility can be easily
produced through writing articles, speaking or press releases.
c. One-To-One Connection - Once you have prospects or customers, you will
want to keep them up to date and informed of your products or services. One-on-one
connection builds and maintains relationships with your prospects so when they
are ready to buy, they come to you.
Choose your results first. Then:
2. Pick your strategies
Now that you know the results you want, you can go about choosing a strategy
that will get you to those results.
When choosing an Internet Marketing Strategy, there are basically six strategies
you can implement, all which have multiple tactics. If you have Adult ADHD,
remember you want to choose a strategy you personally like so you will stick
with it.
Here are the six strategies for an Internet Marketing Plan:
a. Direct Communication: Making personal contact with prospects and customers
b. Social/Online Networking: Creating a pool of contacts to share ideas and
referrals
c. Writing & Publicity: Becoming an expert in a subject matter
d. Speaking: Leading a group in a particular subject matter
e. Competition: Cooperative competition with other businesses
f. Advertising: Placing ads in popular media
3. Choose your tactics
Once you've chosen a strategy to achieve a particular end result, THEN
you can start thinking about tactics. Doesn't this feel great? No more
wondering "should I do pay-per-click, search engine optimization or send
out a newsletter?" This focusing habit can be a livesaver if you have
Adult ADHD symptoms.
Would you go on a roadtrip without a plan? Of course not! You would start
with a clearly defined route so you knew that you would get to where you want
to go with the greatest success possible.
Sadly, that is not how most people work on the Internet--especially people
with Adult ADHD, where the tendency to fragment is even higher. By choosing
your end result first, and the specific strategies and tactics you need to
achieve that result, you then can have a fast-paced marketing cycle working
for you day and night.
To find out more about achieving marketing success with Adult ADHD, see below!
About the Author Stephanie Frank can help you learn to focus, beat distraction, and take charge
of your life and financial destiny! To claim your one-time-only Free VIP membership
to ADDGold (value: $127) go to http://www.adhdgenius.com
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