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  Category: Articles » Business » Marketing & Promotion » Article
 

Increase Your Website Conversion Rate




By Greg Cesar

The worst disservice you do to your online business is to not track
your website conversion rate and update your site regularly. But
increasing your website conversion rate works differently for
different types of sites and products. Here are tips to help you
increase your website conversion rate.

1. Your perceptions are different from those of your customer's
about your site's appearance and their experiences. First-timers
will trust your business and your website conversion rate will
increase if they see a real company on your website, toll free
numbers, a physical address, photos,, logos of VeriSign, Thawte,
PayPal or ScanAlert etc. You should also consider using a secure
site if you sell products for protection of your customers' private
information. Allow customers to print a copy of invoices as proof of
sale.

2. Not all customers are Internet savvy nor are they aware of your
products. In order to increase your website conversion rate, you
need to keep things simple. Add FAQs and "buy now" buttons. Try
placing the "buy now" buttons inside colored tables. Replace
paragraphs with bulleted points for features/benefits of purchasing
your products/services. Removing multiple steps from the shopping
cart and checkout process will assist in ease of buying and will
definitely help increase your website conversion rate dramatically.

3. Your best defense against shopping cart abandonment is to
convince them to buy before they get into the process. Your
website conversion rate will increase if you pre-sell your product
emphasizing good quality, using clear language, explain benefits
using bullet points, etc. Give the cost upfront with clarity, including
any bonuses that you are offering.

4. Inundating products page bores your customers. Selling too
much of too many things in a page confuses them. To increase
your website conversion rate, you must make your product pages
clear and simple.

5. Poor site performance is deadly! You will never see an increase
in your website conversion rate if you don't keep all links working.
Proofread pages at least three times. Good fonts/sizes, short page
lengths and easy navigation and menus really impress customers
and make it easy for them to buy. Refrain from using pop-up
gimmicks, as these really tend to annoy customers, especially first-
time visitors to your site.

6. Keep contact forms short and simple. More than 2 pages drives
customers crazy. There is no need to have them longer than one
page anyway.

7. Thank customers for their purchases by email. Use this
opportunity to increase your website conversion rate and to sell
more products. (This works depending on several factors.) Don't
forget - once a customer, always a customer, unless your site is
unreliable.

8. How about adding a caption like "most popular product" with
genuine statistics? Using testimonials from real people with
addresses or telephone numbers is key in helping to increase your
website conversion rate. List your important customers
prominently.

Greg Cesar knows Internet Marketing! Find out how hundreds of Internet business owners benefit from Greg's internet marketing knowledge by visiting his Internet Marketing website.


 
 
About the Author
Greg Cesar gets results. Find out how hundreds of online business owners make money and benefit from Greg's internet marketing advice by visiting this link:
http://www.hostpartnerplus.com

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