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About Intelligent Landing Pages
By 411webinteractive
"About Intelligent Landing Pages
The search engine marketing unveils a new Intelligent Landing Pages (ILP) that offer a product, allows paid search advertisers to dynamically deliver a targeted rich media-landing page on their site. We also offer the products both to you and your clients.
This is marketing an online business application, that allows your clients to provide creatively guide searchers through multiple conversion processes, which are initiated through search, and measuring the success of the initiative within one tool.
This intelligent landing pages technology captures the click-stream and on-page analytics in real time as the searcher interacts with the page. Now each user's profile and actions determine what content is served, so even two users who search on the same keyword could be targeted with different content, based on geo-targeting, census and lifestyle demographics, engine profiling and behavioral data.
We provide you help in marketing an online business and decide for you what content will be shown because of these metrics, based on research and mapping information. Content, offer and messaging decisions are based on the collective behavior of all users.
We make sure that you get the critical information accomplish your goal by focusing on the secure landing page -- the first page the customer sees upon logging into online servicing.
Traditionally, a user logging into online servicing will land on a page that provides little or no policy information and exists largely as a navigation hub users pass through before reaching pages that include the actual information or functionality they seek. This phenomenon traces its roots to its legacy systems and a lack of sophistication about how users want to use the online channel.
As time passes and the IT, people offer more usage data and better web analytics to interpret the data, so that the users easily understand the different online tasks. And the result is the redesigned secure landing pages that, not only provide links to functionality and deeper reporting, also seeks to deliver high-level and account information right on the page. This provides the online user with the specific information. The range of approaches to secure landing pages still varies widely.
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About the Author
Lee Traupel is a well known author who writes for 411webinteractive.com. Please visit the site for more details.
Article Source: http://www.simplysearch4it.com/article/24615.html
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