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  Category: Articles » Business » Article
 

How to Utilize Classified Ads in Narrow Market Publications




By Abe Cherian

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your web site as long as the byline is included and the
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How to Utilize Classified Ads in Narrow Market Publications
By Abe Cherian
Copyright ? 2005


Trying to find the best newsletters or magazines to place
classified ads can be a daunting task. By far the best
place to run classified ads is in those places your
potential customers are looking for the kind of classified
ad you are running.

In most cases, this will be in small, narrow market,
subject specific newsletters. These are the kind of
newsletters that people subscribe to for in-depth
information on a single topic. And generally, they are read
cover-to-cover.

Research has shown that people who subscribe to these type
of publications put a high value on the information they
receive in them, read them thoroughly, and read and act on
the classified ads found in them.

Finding these small narrow market newsletters is like going
on a treasure hunt. Because most reach only a small market,
they can sometimes be difficult to find.

However, there are three easy ways to find these
publications. You can go down to your local library and
browse through the classified ads of most major magazines
and see ads for these smaller newsletters.

While at the library, you can also ask to see the Directory
of Publications, or Directory of Newsletters. Both of t
hese have over 40,000 listings of newsletters and magazines
that you might consider running classified ads in.

You can also utilize the power of the Internet by using
search engines to locate newsletters specific to your
market. In most cases, it will be well worth your effort to
find one or more of these small newsletters to run
classified ads in.

But before you choose the publication, it is very wise to
test your ads. The most important element in mail order
advertising is to test. Not only do you need to find out if
your product will sell, but you have to find out what the
best price is.

You have to test different ads, offers, and different
publications. It is kind of like finding the combination to
a three combination lock. Get all the numbers right, and
you open the treasure chest.

When testing, you'll discover certain ads, offers, and
magazines don't draw as many responses as another. Or after
three months, a working ad may not seem to pull at all.

When this happens, try to find out what is not working, and
make changes. It is a good idea to try several ads, offers
and publications at the same time, so you can quickly find
out what is working.

Don't be too hasty in dropping a publication. Sometimes it
takes the repeat insertions of three or four months to get
the proper percentage of responses. People become more
secure with a repeat ad, and may pass it by until they
finally get around to writing for information.

Other things you will be testing are the type of inquiry
and the response package that contain a sales letter and
brochure. You'll also need to test the frequency and number
of times to continue mailings after you have a good
customer list. Testing is the name of the game and this is
where you need perseverance. Don't get discouraged. With an
ad that does not work as well as you'd like, try to find
out why, and use that knowledge to make your next ad
better. After a while, your testing will show you what
works, where and when. And that knowledge is invaluable.

 
 
About the Author
Abe Cherian is the founder of Multiple Stream Media, a leading performance-based Internet advertising
company dedicated in helping small businesses create online presence, brand recognition and online automatio. Weekly TipsWeekly Tips Newsletter

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