|
Web Directories for SEO
By Adrian Lawrence
If you are
looking for ways to promote your website, than web directories should definitely
be considered a big part of your promotional plan. Web directories provide web
visitors with a one- stop destination on the web to find the information they
are looking for. Further, in using web directories, you can increase the
visibility of your website and derive myriad benefits offered by web
directories.
Let's take a look at the benefits that webmasters derive from web directories:
1. Some webmasters might wonder why they should bother to submit to web
directories when 80% of all website traffic comes from search engines. The
answer is simple when you consider the following: what about the other 20%? When
you are attempting to maximize the traffic that comes to your website, every
little bit of promotion helps and web directories can help you gain a big chuck
of that 20% of web traffic you have been missing out on.
2. Did you know that a key factor in the ranking algorithm of search engines is
link popularity? By using web directories you will be creating more links that
point directly to your site and the higher your ranking becomes in various
search engines across the Internet. Further, everyone knows that a higher search
engine ranking is equivalent to easier accessibility and easier accessibility
equals more traffic for your website.
3. The first way to increase your link popularity is to include keywords in your
hyperlinks. When you submit to web directories, the links you submit should not
only lead to your site, but also should possess themed keywords within the
links. The themed keywords will not only make your site easier to find, it will
also increase the rating of your links in various search engines—again getting
more, free web traffic for you.
4. Links that are created within web directories are votes for a site and they
use your keywords within your hyperlinks to associate your link with certain key
phrases. As such, the keywords you select are extremely important because they
determine how often your links will be pulled up whenever a key phrase is
associated with your created links. Therefore, It is a good idea to research the
most popular keywords associated with your website theme before submitting your
website to various web directories: the most popular keywords can make all of
the difference in the world.
5. If you are submitting to various web directories, there are a few things that
you need to consider. First, for a directory to be valuable, the pages you
submit your listings to must, at minimum, be listed in various search engines.
For instance, if you submit your links to a web directory that doesn't appear in
any search engines, chances are web visitors will not only have difficulty
finding your website, but they will also have extreme difficulty finding the web
directory you have listed your site in. In such cases, the listing in the web
directory is a fruitless endeavor. Conversely, if you list your web site in
several popular web directories and you utilize keywords in your hyperlink and
short website description, you greatly increase the visibility and accessibility
of your website.
6. The second consideration you must keep in mind when submitting to web
directories is that when you are submitting your hyperlinks, you will derive the
most benefit from submitting to directory pages that have a comparable theme to
your website. For instance, if you have a website that is based on credit cards
you will find that you get more web traffic from a web directory page that
focuses on credit cards. Thus, when searching for web directories, look for web
directories with topics that parallel the central focus of your website.
7. Here's a quick tip for you that can help you derive the most benefit from
listing your hyperlink in web directories: watch out for Google Adwords as these
are a good indicator of how Google at least categorizes the page. In other
words, if you mirror your hyperlinks and descriptions to appear much like those
seen in Google ads, you will more than likely increase your search engine
ranking as well as your listing in various web directories.
8. In order to be successfully listed in any web directory, you will need to
conform to the terms and conditions of the directory. Typically, web directories
list a series of specific listing regulations that you must adhere to and it
would pay for you to adhere to them. In addition, to improve the chances of your
listing being accepted you should try to avoid promotional language and you
should choose a category that is as close to your website theme as possible.
9. Webmasters have much to look forward to in terms of web directory posting. In
fact, the next generations of web directories are now appearing that allows
business card type pages. Not only do webmasters get the opportunity to post a
short description of there website, but now they are afforded the opportunity to
display their logo and contact information as well. Such offerings prove to be
particularly appealing because eye catching logos and easy contact information
will make a Webmaster's website that much more appealing.
10. In the end, web directories are a valuable part of your web promotional
program and should not be overlooked in terms of their value. Along with the use
of search engines, and article databases, a Webmaster will be pleasantly
surprised at the free advertising available on the Internet. Finally, the
increase in web traffic that webmasters will reap is truly astonishing indeed.
About the Author Adrian Lawrence is the webmaster of Indexplex a leading web directory.
Please feel free to republish this article provided this resource box remains
together with a working hyperlink.
Article Source: http://www.simplysearch4it.com/article/23431.html
If you wish to add the above article to your website or newsletters then please include the "Article Source: http://www.simplysearch4it.com/article/23431.html" as shown above and make it hyperlinked. |
Some other articles by Adrian Lawrence | Choosing the Right Directory When you're
looking for the right directory to list in or to use for research, it can be a
nightmare. Everyone thinks of Yahoo!, of course, but there are quite ...
Online Directories: The Real Direction of the Internet Back in the
early days of the Internet, there were only human-edited directories. These were
found primarily in specialized browsers like the Archie or Veronica ...
Getting the Right Domain Name Once you are
comfortable with working online, you should buy a domain name for your site or
sites. The right domain name is memorable, and can get your site to rank higher ...
10 Tips for Accurate Domain Registration You should
think about registering a domain name before you actually do it. Many people
come up with a catchy name, or feel the need to lock in their name, and rush out ...
Submitting to Online Directories A Secret Way of
Getting Traffic: Submitting to Online Directories
If you are reading this article, more likely than ...
Article Directories for free promotion If you are
looking for a way to promote your website, then article directories could be
just what you need. Article directories allow webmasters to post articles and
such directories provide ...
|
|
| |