5 Ways To Increase Your Website Profit Without Increasing Traffic
By Melanie Mendelson
To succeed in Internet marketing, you need to learn how to maximize the value of your website visitors. Here are the top 5 strategies on how to squeeze the most profit out of your website:
1. Tweak Your Sales Copy
The most sure-fire way to increase your profits is to tweak your sales copy to increase the conversion ratio of your website. Conversion ratio is how many visitors you need on average in order to make a sale.
Look at your website statistics for the last month – how many unique visitors did you have? Now look at your sales report – how many sales did you make? Based on these numbers, how many visitors do you need to make a sale?
Let's say you are currently selling to 1 out of 200 visitors. If you tweak your sales copy so it starts selling to 1 out of 100 visitors, you will double your sales – without having to increase your traffic!
2. Tweak Your Prices
Most commonly you will make more money if you increase your prices. Lowering prices can result in more sales, but lower total profits – the number of additional customers is often not enough to cover the price drop.
If you slightly increase your prices, most of the time you will not lose many customers and will end up with more money in your pocket.
Experiment with both increasing and decreasing your prices to find your most profitable price point.
3. Capture Visitor E-Mails
If you don't get your visitors e-mail addresses, you lose those visitors forever once they leave your website. You will not get a chance to convince them to buy at a later time.
When you get their e-mails, you can constantly follow-up by e-mail and get many more chances to sell. If you don't have a mailing list on your website, you are leaving a lot of money on the table.
4. Upsell
If someone clicks on a "Buy" button for one of your products, offer them a choice of "deluxe" version of this product at a higher price. This technique is called "Upsell". The prospect is already excited about the product, and is very likely to go for a beefed-up version of this product.
Just ask if they want a deluxe version, and offer a choice of "Yes" or "No, I just want standard". You have nothing to lose. If they choose to upgrade, you get more money just for asking. If they go for the standard version, that's what they would've gotten in the first place – you still don't lose anything.
5. Backend Sales
Those who already bought something from you are very likely to buy from you again (providing that your product met their expectations). It's much easier to sell something to existing customers than to a cold prospect. Sales that come from marketing to existing customers are called "backend sales".
Keep in touch with your customers by e-mail, and promote your other products that might interest them. If you don't have additional products, become a reseller for other companies that sell relevant products, and make commission on those sales. About the Author Melanie Mendelson teaches how to get free publicity for your website by spending only 30 minutes. To learn more, visit her website http://www.writearticles-getwebsitetraffic.com
Article Source: http://www.simplysearch4it.com/article/21772.html
If you wish to add the above article to your website or newsletters then please include the "Article Source: http://www.simplysearch4it.com/article/21772.html" as shown above and make it hyperlinked. |
Some other articles by Melanie Mendelson | 5 Ways To Make Money Online There are many different ways to make money on the Internet. Here is an overview of the five most popular ...
7 Ways To Make Money With Articles If you write and submit articles on the Internet, you need to make sure you are getting the most money out of each article. Here are the 7 different ways to make money with articles:
...
7 Advanced Affiliate Marketing Strategies If you want to make more money as an affiliate promoting other people's products, you have to set yourself apart from other affiliates. Here are seven advanced strategies that will help you do ...
How To Make Money Online Without A Website You don't need to have a website to make money on the Internet. Here is a proven strategy to make money online without a website:
Step 1: Affiliate Product
Find a product to promote where you make ...
9 Ways To Get Free Traffic To Your Website http://www.WriteArticles-GetWebsiteTraffic.com
1. Search Engines
Optimize your website to be search-engine friendly. Submit it to various search engines and directories.
In addition ...
|
|
|