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WahlRich - New Name Same Innovative Solutions for our Clients
By Wahlrich Group
ARNO NA announced the closing of its acquisition of a minority
stake in the company previously held by Arno Group GMBH of
Germany. The transaction increases the ownership of the principals
of ARNO NA and allows the two entities to pursue diverging
strategic paths. As part of the reorganization, Arno-Na has
changed its name to the
Wahlrich Group LLC effective immediately.
This strategic move is the result of an evolving divergence of the
business models of the companies. The WahlRich Group, in addition
to being a premier in-store, point-of-sale marketing agency, will
increase its focus on strategic brand consulting which allows the
company to provide a more integrated service to its clients as their
needs evolve. Michael Wahl, CEO of WahlRich Group, says "this
model has been very successful and has enabled us to provide a
new level of thinking to both our larger clients as well as smaller,
emerging businesses. Through this model, we provide key
strategic services to emerging growth brands and businesses, in
part, through equity-based compensation. The client gains access
to a level of marketing services generally otherwise unavailable to
it while WahlRich gains future benefits through equity
participation."
In addition, WahlRich has announced that it has acquired its
strategic partner, The Right Solution Inc., a leading marketing and
brand development group in New York City. Following many years
of working together on numerous projects, the principals agreed
that it would be beneficial at this time to formalize the relationship
under the WahlRich umbrella in conjunction with the current
organizational and growth initiatives.
The Company has also opened an office in Rhode Island which will
be headed by John Risca.
Clients of WahlRich include Puma, Pillsbury, Nintendo, Mercedes
Benz, Estee Lauder, CVS, Fiji Water, Royal Wine and many other
leading brands.
For more information visit the website at Wahlrich Group
About the Author
The WahlRich Group has been a leader in the in-store marketing industry for over 35 years. The company's positioning has always been that of a strategic marketer and an innovator in creating in-store solutions. www.wahlrich.com
Article Source: http://www.simplysearch4it.com/article/21278.html
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