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Secret Weapons Of A MASTER Butterfly Marketer
By Willie Crawford
Legendary Internet marketer, Mike Filsaime, teaches a brilliant concept he calls "butterfly marketing." Part of the concept hinges upon making little changes in your marketing that RIPPLE throughout your entire marketing mix. These little changes don't just have a cumulative effect, they result in massively exponential improvements.
As I began first studying "butterfly marketing" I both saw its beauty, and saw that I already had a huge arsenal of weapons that could be made so much MORE effective just by applying the "butterfly marketing principles." I won't cover those principles here. If you want more information on them you can find it at http://ButterflyMarketing.net
Let's just look at a few of the tools that I use and why they work so effectively. I'll cover just a few of the most effective tools, because I, quite literally, use DOZENS of them. Here they are, in no particular order:
1) Review Sites. People have been trained to comparison shop before making a decision. When you make that easy, they appreciate it, and if it's done properly, you can turn these comparison shoppers into your customers.
This will work in any marketplace. If you're selling exercise equipment, you can create a webpage reviewing the top three, or top five, treadmills, or dietary supplements. You can often use data provided by the manufacturers for this. As an online marketer you'd incorporate this into a content site that profited you by also using Google AdSense, or by being an affiliate for some of the products you are reviewing.
Yes, you can even be an affiliate for several competing products in this example. While you may honestly believe that one product is "the best" you should also realize that "that product" might be out of your customers' price range, so also show them the second best option... and explain clearly why it's still a great buy.
You can do this with marketing courses, dating sites, diet products, or practically any other niche product you market. Help the prospects do their comparison, they'll feel that they have done their research, and then they'll click on your links to buy (or earn you AdSense revenue).
2) Articles. I use articles, just like this one, to educate my readers. You can do the same. Creating great articles that are also amazing sales tools is no harder than imagining you're talking to a friend, and then writing out what you'd say.
What makes this such an effective tool is that it educates your "prospects." When you educate you "earn" trust. However, that's only if the TRUTH in what you write is overwhelmingly obvious.
Understand that the single bigger obstacle you have to overcome in online marketing is distrust. People have heard about numerous rip-offs, and in certain markets they also know all of the marketing "tricks," So you can only sell them by proving or demonstrating the obvious truth in what you say.
Writing articles IS one powerful part of the mix. Of course, an article is only effective if your can get it into the right hands. For that, a weapon I keep hidden is a "secret holster" is Content Propulsion Lab. They're at: http://CashThroughContent.com They'll help you to "push" your content into the marketplace in all of its different formats.
3) MP3 Audio's and Podcasts. People connect with you MORE when they hear your voice than they do when they just read your words. So, conduct teleseminars, strategy or brainstorming sessions, or coaching sessions. Record these, and then make the recorded audio available to your market. This builds the relationship with your market tremendously.
This is so powerful, that EVERY Saturday (when I'm not speaking at a seminar) I host live brainstorming calls. On these calls we do live website reviews, discuss marketing issue, and do Q&A. Sometimes, I also invite special expert guests onto the calls. Everyone on these calls grow to know and trust me... because I do allow them to actually know me.
I'll let you in on a secret here... Practically every tool in my marketing arsenal is something I "borrowed" from someone else. There's no need to reinvent the wheel. When you see something that works, add it to your arsenal. I got the idea of offering free calls, just to give a little something back, from Alex Mandossian. He periodically does the same thing!
4) video. Video is a natural extension of audio, and with increasing bandwidth, it's growing at an amazing pace. In fact, I recently read an excellent special report called "How Internet Infomercial Will Transform Your Business." Infomercials are used on television simply because they WORK. The Internet is a natural extension of this marketing tool. If you'd like to read this report, you can get a copy free at: http://InternetInfomercials.org It's eye-opening, and puts you in front of a HUGE wave.
5) Actually Care About Your Customers. As strange as this sound, this can easily allow you to outsell all of your competitors. People can tell when you really care about them, AND when you're just "feeding them a line." Those that can see that you really do care about them... really do want to help them achieve their goals, they will place an amazing amount of faith in you.
Along with all of that trust, you also get a tremendous amount of responsibility. It's critical that you not betray that trust. It takes a lot of time, effort, and energy to build that trust. That trust can be completely destroyed with one little mistake. Once that trust is destroyed word spreads VERY quickly on the internet, so it would be very difficult to recover.
In my book, "The Master Blueprint To Internet Marketing Success," I harp upon the fact that you have no right to toy with other people's dreams. That's what you're doing if you offer them anything other than what you're convinced is absolutely appropriate for them. Jay Abraham teaches his "Strategy of Preeminence" which emphasizes ALWAYS putting your customer's best interest first. Make this your strategy and it will pay off handsomely.
6) The Softsell. The tools I use, which are amplified by "butterfly marketing tactics" aren't always obvious. Just from reading the descriptions above, you can see that. Part of the reason for that is that people don't like being sold.
People like to buy, but they don't like being sold to. It's essential that they feel deep-down-inside that the buying decision was their decision. It can be a very subtle difference, but it's amazingly POWERFUL. Work at understanding that subtle difference, and examine all of your marketing efforts to ensure that they don't convey the wrong message.
I've just shared with you a few of the dozens of tools that I use to make me a very effective "butterfly marketer." As I previously stated, what makes it all so powerful is the exponential effect these tools had when used synergistically. Be careful to ensure that they don't cancel the effects of each other out though. Study, understand, and employ these tools to take your marketing success to a totally different level!
About the Author
Willie Crawford has been marketing on the Internet for over 9 years. Many consider him, and his millionaire mentors, the top online marketers. Learn more of the proven "butterfly marketing methods" Willie and many of his mentors use at: http://ButterflyMarketing.net
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