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  Category: Articles » Finance » Investing » Article

My Investments Are Down. What Can I Do? The Loss Protection Strategy Anyone can Use!

By Tracy Piercy, CFP

First, understand that this is more than an intellectual question. It is a highly charged emotional issue. Considering the consequences for many people retired, or close to it, these decisions can have life changing impact. The logical place to go for help is to the person who made the initial recommendations; however, if not that person, then someone with similar experience and credentials. But, before you can speak with any financial advisor about your portfolio, first be aware of your attitude towards the situation - are you angry, fearful, sick to your stomach, or indifferent? If you are desperate to gain back the losses, you are liable to make emotional decisions that may or may not be appropriate. If you blame the advisor (or your spouse or other acquaintance) for the recommendations then you will be open to almost anyone else's advice - whether appropriate or not. If you are hesitant to make a "wrong" decision, sometimes you don't take any action - even when action is appropriate.

Once you start to become aware of your own attitude and emotions, consider the responsibilities of an investment advisor? What have you shared with them about your personal financial situation and investment preferences? Have you told them "I can't afford to lose anything" or "I trust you" or "do what you like - just make me a lot of money"? Their obligation is to understand you and to make appropriate investment recommendations. They are not expected to guarantee high returns on your money, or to have all the answers about making money. Ultimately, it is your money and your life; therefore, some of the responsibility will fall back on you - the investor. If the material circumstances of your life are negatively impacted because of investment losses (assuming no fraud) then some of that responsibility is yours.

So, what is the client's responsibility? To provide all the necessary information for your advisor, keep your advisor informed of your circumstances and your feelings about your investments, and to read the information that is sent to you - including your statements. When you start to feel uncomfortable, you need to recognize that emotional response and work with your advisor to make adjustments that keep you emotionally comfortable. Investing has been described as 80% emotional and 20% intellectual.

How can you reduce the emotional impact of market fluctuations?

At the beginning of the transaction, there is an opportunity for advisor and client to make the sell decision before any money has been invested - you don't need to be an investment expert. Consider the following loss protection strategy, and then understand how the same concept can help you decide what to do after a drop.

Mr. and Mrs. No-Risk, Hi-Return decide to invest in a mutual fund currently valued at $10 per unit. Their advisor expects that based on past performance, it "should" provide 10%ish returns per year, but this of course, isn't guaranteed. Mr. and Mrs. Return say they are only comfortable with 10% risk. So, if they invest $10,000. This means that of their $10,000 investment they are only prepared to risk losing $1,000.

They then agree with their advisor on the following key values for their investment:



$9.25 === BE ON ALERT (They call their advisor and watch
the value of their investment more closely)

$9 === They ask to SELL THE INVESTMENT


$15 OR MORE === $13.5 NEW SELL PRICE ($14 ALERT, ETC.)

It's not physically possible for an advisor to promise 300 or more clients that they are able to do this type of monitoring. Everyone will have different price points and risk factors. If it's that important to you, then learn to monitor investment values and call your advisor if you feel concerned.

Now, what if your portfolio has already dropped below your comfort level? First, calculate both the dollar lost if you sold the investment today and the percentage. When you are making decisions, focus on the value that is most easily accepted. For example, if the dollar value drop is $10,000 and represents a drop in your total portfolio of 8%, perhaps the 8% is easier to accept. Second, ask whether you would buy your investment(s) today? If yes, then discuss the expected returns and apply the loss protection strategy above. If no, then why are you still holding on? Finally, ask what would you invest in today and use the same loss protection strategy as described above. Then your only real concern is the challenge of making investment decisions that are not based on greed and fear because your life has been impacted due to your current investment losses. It can be very tempting to take even greater risk hoping for greater returns to make up for the lost money. If the losses have that much of an impact on your life, you need to re-evaluate your investment criteria and start learning about other ways to earn income (besides another job and by growing a huge investment portfolio) so you learn and carry on from here.
About the Author
Tracy Piercy is a Certified Financial Planner who goes beyond the parameters of traditional financial planning to integrate proven success principles with practical financial planning strategies. She has worked in the financial industry, in insurance, banking, and as a top producing investment advisor with CIBC Wood Gundy, for more than 15 years. Tracy teaches courses in money management and is the author of Enlightened Wealth, a personal money journal You can reach Tracy at

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