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Love Your Labels, Don't Feel Them
By Joan Lefkowitz, of ACCESSORY BRAINSTORMS, New York
Joan Lefkowitz, of Accessory Brainstorms, New York, named "Mother of Invention" by WWD, was itching to solve a fashion problem. In 2004, a tag-free clothing movement was brewing and she was fascinated by how eagerly people were jumping on board. As she saw it, although sewn-in tags can be a nuisance to women, men and children alike, some people like their tags: if you have paid for Prada, Gucci or Sevens, you want that label in there. The real dilemma was how to tame those itchy and irksome tags. The thought stayed with her and was piqued each time she purchased or put on a new garment with a scratchy tag. The quandary wouldn't go away in the middle of the night.
Although her company ordinarily represents products of independent inventor's, she could not find one to come up with a solution. Joan then took matters into her own hands and birthed the concept for Tag Tamers—a translucent tape which covers a garment's sewn-in tag, leaving a smooth surface and preventing discomfort. She entrusted Hollywood Fashion Tape, a choice manufacturer experienced in the business of clothing tapes, to develop and refine it. The quality of the final product was so excellent that they immediately applied for a patent. Tag Tamers has a simple, thin design. It is soft and gentle to your skin, whether the tag is in the back or the side of your clothing, and is easily removable for laundering.
Without Tag Tamers, we are left with few options: suffer through the scratch, ruin our knits and expensive blouses by cutting out tags, or rely on our friends to tuck in our tags when they are poking out. Even if we successfully excise that tag, what about our "Dry Clean Only" clothing—without instructions we may accidentally shrink them!
Though an unofficial club has started for tag-free clothing, not all companies are about to abandon tags for labels printed on clothing. Tag Tamers is available for $9 a box at Time For Me Catalog
(http://www.timeformecatalog.com/cgi-bin/timeforme/postkey_find.html?keywords=tag) or by contacting Joan at (www.accessorybrainstorms.com).
Problem solved!
About the Author
Joan Lefkowitz is president of ACCESSORY BRAINSTORMS, NYC, a licensing agent, consultant and sales-representative for fashion and cosmetic accessory and lifestyle inventions. She writes and gives seminars on 'How to Market Your Consumer Invention' and can be reached at 212-971-7300 or on the web at http://www.accessorybrainstorms.com
Article Source: http://www.simplysearch4it.com/article/20405.html
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