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7 Easy Ways You Can Use Powerful Words to SkyRocket Response And Profits From Your Ads
By Juan Pablo Cangas
Have you ever seen an ad so compelling,
that you soon found yourself glued to it?
You just couldn't stop reading!
Maybe you even took the plunge
and bought the product advertised.
Well, the good news is you can make
your own ads much more "hypnothical"
by simply adding some carefully chosen
"powerful words" to your copywriting.
There are some words that have been proven over time
to increase responsiveness when used in advertising.
The most powerful word you can ever use is "free".
Most people can't resist a freebie (of course
it has to be valuable, a piece of "junk" won't cut it).
But there are lots of other great words that can
enhance your copy when used correctly.
You can really spice up your ads just
by using these words.
When looking for powerful words, always remember
some key psychological triggers that make
people want something. Here follows a
list of buyer triggers with some example
"powerful words" (you can always use
variations, such as "reveals" instead of "revealed"):
Exclusiveness: people love being in a "club"
most people don't have access to. They want
to know what the secrets are. Here is where
words such as "secret", "exclusive" and
"revealed" come in handy.
Guarantees: people want to be sure that
what they buy will work as advertised.
Words such as "proven", "tested" and
"guaranteed" give them this safety feeling.
Success: people want to be successful.
Using words such as "success", "miracle" and
"solution" make them feel they will be more
successful by using your product.
Make money: people are always looking for
ways to make money or increase their profits.
Words such as "make money", "profit" and
"fortune" appeal to their greedy instinct.
Save money: as well as making money, people
want to save money too. Words such as
"bargain" and "discount" address this.
Expertness: people want to listen to
experts. Words such as "approved",
"endorsed", "specialist" and "expert"
make you stand as a subject authority,
or enhance your product's appeal
if it's recommended by an expert
(this is called "social proof").
New: people want to see what the
"new kids on the block" are. Words such
as "revolutionary", "breakthrough" and "new"
appeal to their curiosity about new things .
That should give you a start.
Next time you find a good ad,
pay close attention to what words are used,
and what psychological triggers they aim at.
Write those words down and keep them handy
for your own advertisements.
Once you start using powerful words
in your copywriting, you can watch
your conversions soar!
About the Author
Turning Internet Marketing Newbies into Gurus,
one subscriber at a time!
Get a FR'EE 4-Week Intensive Pro Internet Marketing E-Course from
self-taught Internet Marketer Juan Pablo Cangas on:
http://www.getfreedom.ws/newsletter/
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