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Just a simple newsletter or article...right?.... WRONG! A unique selling proposition!
By Peter Jordaan
If your web site is not generating enough visitors and you are frustrated with your
sales conversion ratio, then you might want to look at these few practical ideas that
can assist your web site in getting more first time visitors, more repeat visitors,
and also help generate more sales... by setting up or tweaking your website's unique
selling proposition through the use of newsletter and article distribution. Let me
explain what I mean by this.
Firstly, if you aren't aware of the value of running a newsletter on your website,
you need to understand the importance of being able to follow up with a visitor by
getting their follow-up email address. If your website is 'enabled' to deliver
automated content to visitors through the use of an autoresponder service, you
will be able to introduce your service, offer something valuable and build the
neccessary relationship with your subscriber, in order for them to start making
use of you as a product or service provider. Something that has always worked well
on a website to motivate visitors to subscribe to your newsletter, is giving away
a freebie, like an ebook on the same topic as your website and newsletter,
to increase your subscriber signups.
So it is important that you build a subscriber base for your newsletter in order to
stay in contact with subscribers, and then in turn offer your products or services
which will assist you in generating more sales or a closer relationship with your
subscribers. Now lets look at some specific tips that combine newsletter and article
distribution into a unique selling proposition for your business. Even if you're not
a writer, this can be done by just paying attention to your newsletter presentation
style along with some initial brain-storming and fine-tuning.
* When a subscriber signs up for your newsletter, you should provide prompt to-the-point
style meaty content tips and techniques about the industry. By doing a quick self-analyses
about your specific industry on paper, you can, say, break the industry into its 3
main criteria. You can now come up with, say, 3-5 important sub-points about each aspect.
This simple step alone can now allow you to put together a subscriber follow-up series of
at least 5 emails pertaining to your industry.
* Get your subscriber into the habit of clicking on a link / links within your email,
whilst staying within the email's line of presentation. In other words, dont
wildly change your topic in an attempt to recommend a product or service
(or affiliate services) to your subscriber.
* Your email should allow the subscriber to be one click away from the recommended
solution, presented to them through an article-styled web page on your own web
site. Prevent your newsletter from pointing to websites other than your own.
This will allow your subscriber to have added confidence in your product or as
a service provider, even though you recommend an affiliate product or have an
affiliate product review set up on that specific web page. This is also for
web site ranking purposes mentioned further down.
* Try to keep your newsletter uncomplicated - short, simple, and to-the-point,
whilst presenting your product or service confidently - and eliminating any doubts
in the mind of your subscriber. It should contain meaty content with links that
points subscribers to your article-style optimized pages which contains a more
indept conclusion and solution to the problem, along with those products or services
you recommend for solving the problem. Subscribers should see you as an expert on the
subject you are offering.
* By enforcing this common problem - click - solution technique within your newsletter,
and providing problem solving articles with solutions, you will help your subscribers
reach a purchase decision sooner or act to seek a closer relationship with you, your
product or service.
* In principle your newsletter could simply provide valuable tips and techniques from
within your industry to provide subscriber confidence and keep subscribers on their
toes with regards to the industry, before they have the option to click to your article
pages which will present a more power-packed conclusion and solution to the specific
problem - which in turn should help your subscribers taking firmer action regarding
your service.
* Once your newsletter and web site article pages is set up in such way, you can now
write teaser-articles for those article pages and syndicate those teasers through
article syndication services, along with general submissions to article directories.
Article distribtion should in my opinion form an important part of your website
promotion and can have a great impact on your business. There are thousands of
ezine publishers online that needs good content through which you can promote
your articles.
A benefit of this method of article distribution is that you will allways have
articles that is written which incorporates direct selling techniques to sell your
product or service to your visitors, whilst your website will gain link popularity
within the search engines through the increased syndication of your teaser articles
(the web site link you provide in your articles resource box) to provide increased
reachability of your web site within organic search engine traffic.
By implementing some of the methods mentioned above, you could dramatically increase
your web site traffic; Simply by putting these things into place and making sure that
it is functioning properly, and then overseeing it on a regular basis, can take your web
site or product-driven portion of your web site to increased profitability.
About the Author
This article was written by Peter Jordaan. You may use the article for re-print in its
entirety as long as the bio is included. Should you wish to contact the writer, you
could do so through visiting one of his web sites at http://www.wirelessbusinessmedia.com
or http://www.onlinebusinessmoneymakingsolutions.com
Article Source: http://www.simplysearch4it.com/article/18280.html
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| Some other articles by Peter Jordaan | |
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