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Driving a strong stream of visitors to your web site
By Peter Jordaan
It is worth looking at some values and strengths of a few
technical and promotional elements of your website that
will help you to lay a foundation in building profitable
online success. Once you have decided on your market and
have chosen a relevant domain name for your online business,
you need simple and effective tools and methods to put and
keep your business on a profitable track. Ideally you will
want to make use of easy-to-use methods that keeps visitors
coming to your website. Lets look at a few practical ideas.
When a visitor comes to your website you have to get their
follow-up information by collecting their email address.
It is important to 'enable' your web site to automatically
deliver quality content such as a newsletter to visitors
and allow you to follow up with extra information when
necessary. Top marketers agree that this forms a large
percentage of their online success. How do you do this?
You create forms on your web pages, giving visitors the
chance to subscribe to your opt-in list, newsletter or
report. This allows you to introduce your service and
offer something valuable in order to build relationship.
Email follow-up through autoresponders is totally free
and an absolute necessity for implementing. All you need
to do is integrate the autoresponder into your web site
via a form so that you can pre-load it with your newsletters.
You may say that you're not a writer, but what do you know
about your industry? Write it down and put it into an
informative newsletter. Subscribers can now begin to see
you as an expert on the subject and look to you for the
solutions that your business is already offering.
Once your newsletter is up and running, you can use these
very same tips and ideas you share with your subscribers
and also write a weekly article about your product or
service, and then submit it to ezines online. This is
very easy to do and will have great response for your
business. There are tens of thousands of ezine publishers
online that needs good content, and will give you valuable
exposure for your business. You will have many sites
linking to your site and people will be able to read what
your business is about and visit your website. Then they
will also be able to subscribe to your newsletter which
provides even more information about your product or
service. Each article has got a resource box at the
bottom which allows visitors to visit your web site.
Write your 4 to 6 line resource box by viewing some
samples online and making up your own. Finding details
of ezine publishers can quite easily be done through
looking up in search engines.
Let's go a step further and look at newspaper classifieds.
By using little snippets of ideas from your newsletters
and articles, you can come up with short eye catching
promotional messages to use in newspaper classifieds.
There are newspaper companies that offer state wide and
nation wide advertising in their papers, often covering
readership in excess of 2 to 3 million. By placing 10-15
word tiny classified ads all over the globe can
dramatically increase your website traffic. A big
mistake people make when doing this is to try and make
sales directly from their ads instead of just generating
leads for later follow-up. You would want to get your
leads to your web site first from where they can subscribe
to your automated content.
Lastly lets consider the eye opener an affiliate program
can have for your business. With the right product or
service it is by far the hottest way of building your
business and customer base. Submit your program to affiliate
directories across the web. You'll have affiliates making
sales for you and not paying a cent in advertising until
you've made the sale! Your advertising will be covered
by your affiliates, and you can concentrate on providing
customer service and continue follow-up with your increasing
customer base through newsletter delivery and other product
offers.
By becoming familiar with how important it is to stay relevant
when implementing these factors will benefit your business and
you will find that you'll be achieving better results.
About the Author
This article was written by Peter Jordaan. You may use the article for re-print in its
entirety as long as the bio is included. Should you wish to contact the writer, you
could do so through visiting one of his web sites at http://www.wirelessbusinessmedia.com
or http://www.onlinebusinessmoneymakingsolutions.com
Article Source: http://www.simplysearch4it.com/article/18278.html
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| Some other articles by Peter Jordaan | |
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