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Real Estate Marketing Slogans; A Brand Of One
By Lanard Perry
Real Estate Marketing slogans arouses interest in your
audience and can be the vehicle that helps establish
your "name brand" and invigorate your real estate
career.
A good, well crafted slogan can propel your business
in quantum leaps, while a poorly considered one can
be as effective as none at all. Real estate
marketing slogans can work equally well online and
offline, but they must be good enough to appeal to
mass, targeted audiences.
Consequently, agents work hard and long for the right
words to coin the right phrases, for the perfect
slogans. After all, their slogans may be powerful or
aspiring enough to define their careers.
Realtor Alert! Real estate marketing slogans don't
have to be over intellectualized to create huge "brand
names." Catchy and clever works every time.
For example, Century 21, ERA, & Coldwell Banker are
national and/or regional real estate companies whose
corporate names serve as their "real estate marketing
slogans". Examples of some gigantic, non-real estate
companies are Xerox, IBM, Pepsi and Coke.
Successful Realtors know the importance of using real
estate marketing slogans to create "name brands", but
when conjuring up a slogan for yourself why not
something as simple as your name.
If Mike, Bill and Hillary can pull it off you can,
too. Of Course you know who I mean, which epitomizes
the power of a name.
Creating A Slogan!
Now, I can go to the yellow pages, write down a bunch
of real estate marketing slogans and throw a bunch of
them at you to jump start your creative juices, but
you can do that yourself.
A more constructive approach in creating your own
slogan is to make a list of 10 slogans that reflect
who you are, what niche real estate market you want to
be known for, and your interests and personality in
general.
Use the yellow Real Estate Agents section of your
local yellow pages to get ideas, then strive for
phrases that uniquely characterize you.
Imagine being the Madonna, or "leave the driving to
us" of the real estate industry.
Is it possible? Absolutely, but you'll have to create
a slogan first! Then you'll need to use and publicize
it every opportunity you get; in your ads, on your
business cards, letter head, website, vanity car tag,
etc.
Don't expect instant success right out of the gate.
It'll take a while, but you'll be amazed at how much
you can accomplish in a year or so. And if you have a
real estate marketing system that reaches a minimum of
10 prospects a day the numbers can quickly add up in
your favor.
10 contacts a day x 20 days a month = 200 contacts a
month
200 contacts a month x 12 months a year = 2,400
contacts a year
Without too much effort you can passively market your
slogan to a minimum of 2,400 prospects a year.
I wonder what impact having your marketing slogan on
your car would have?
No matter where you live, or what market you're in
you're missing out on massive amounts of free
marketing if you don't have a car tag of some kind
advertising the fact that you're a Realtor.
And what about advertising your slogan through the
penny, nickel and dime publications? Think cheap
advertising, high visibility, and lots of readers of
your slogan to drive business opportunities your way.
So, create your own unique, real estate marketing
slogan; then publicize it heavily; freely and/or
inexpensively, but heavily.
Can you see the impact that this might have on your
real estate marketing results? I can!
About the Author
Lanard Perry is the author of "Farming Expired
Listings." Learn how to average 1 or more listings a
week. Visit http://www.farmingexpiredlistings.com and
http://www.real-estate-marketing-talk.com for more
business building ideas.
Article Source: http://www.simplysearch4it.com/article/17812.html
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| Some other articles by Lanard Perry | |
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