Article Categories
» Arts & Entertainment
» Automotive
» Business
» Careers & Jobs
» Education & Reference
» Finance
» Food & Drink
» Health & Fitness
» Home & Family
» Internet & Online Businesses
» Miscellaneous
» Self Improvement
» Shopping
» Society & News
» Sports & Recreation
» Technology
» Travel & Leisure
» Writing & Speaking

  Listed Article

  Category: Articles » Business » Marketing & Promotion » Article
 

Warning: Objects Within Your Browser Window Are Smaller Than They Appear!




By Martin Lemieux

Is your internet window showing objects (companies) that seem larger than they appear? I think so. The Internet not only has allowed us to market to the world but it also has allowed many companies to hide their true nature and size.

Some Consumers Want To Work With Large Companies:

Many companies out there try to make themselves seem larger than they appear and sometimes they do this on purpose. There are consumers out there that feel more comfortable going with established companies that have a team of employees and (apparently) have more responsibilities to their employees and clients.

Other Consumers Would Rather Work With Smaller Companies:

Then there are other consumers out there that can't stand working with big companies and would rather work with the little guys who treat every customer like they're family.

The problem lies with the misconception about how large or how small your company really is. See, if you give an appearance online that you're a massive company when you're not, this might actually backfire on you once people call for your products or services. People don't like to be misled in any way, shape, or form.

Smartads has 5 people involved with us on a daily basis. We are not a team of 1 but at the same time, we aren't a monster company either. Our contact pages reflect this as well.

Do You Have 10 Email Accounts Online That All Go To One?

It's when you go through a companies contact page and they have an entire directory of emails listed for different departments that ALL, and I mean all go to the same person. It would look something like this....

For customer support email: support@bogussite.dumb
For technical support email: techies@bogussite.dumb
For advertising email: ads@youknowwhat.com
For general inquiries, don't even bother!

See where I am going with this? I can understand if you like to separate your email accounts because of the volume coming in but, ironically, if you list over 5 "live" email accounts on your contact page, I'll bet you're getting a ton of spam as well!

Exploit Your Size To Appeal To The Right Clients:

Don't try to hide your company's size just because you're a small business enterprise; exploit it to those who are looking to do business with specifically smaller companies. I can understand if you have the need to separate your email accounts, try having an online form that responds to a drop down menu which in turn sends the emails to different accounts on it's own.

If you don't like the fact that your business is a one-man band, hire someone to answer your calls for you. In fact, try out someone at home (family or roommate). They are a lot cheaper anyway. At least you can free up some time, and seem more professional from a client's point of view.

The whole Point Is This...

Just because we can hide behind our computer's to attract better, larger fish, it doesn't really mean we actually need to. You might hurt your business more if you try to "act as if" or promise to make something work which you know you don't have the resources for.

Raise Your Prices To Make More Money, Don't Raise Your Curb Appeal:

You don't need to look big in order to attract more money, sometimes the simpler answer works better. Try raising your prices to see whether or not this will actually deter consumers (Yes, there is a risk) but, if you try to appear larger than you actually are, you're already risking a great deal.

Be true to your business and you will attract clients that are true to you. "Thoughts are things" really takes affect online because consumers can't relate on an emotional level, they can only compute what they read and what they see. If your website gives consumers a false statement, your business will not profit from this method of promotion, but will only be hindered from your mistakes.


 
 
About the Author
Martin Lemieux is the owner of Smartads and is an internet marketing expert who helps companies to market their business online and offline.

Smartads Internet Marketing http://www.smartads.info NEW LOOK!
Canadian Business Directory: http://www.smartads.biz
Pay Per Click Search: http://www.smartadsearch.com

You may reprint this article ONLY if you keep the ENTIRE article the same, including the author resource box!

Article Source: http://www.simplysearch4it.com/article/17412.html
 
If you wish to add the above article to your website or newsletters then please include the "Article Source: http://www.simplysearch4it.com/article/17412.html" as shown above and make it hyperlinked.



  Some other articles by Martin Lemieux
Copying Content - Still Valuable, or A Thing of The Past?
Within the virtual world of the internet, "content" is to "money" in real life. Content is our commodity, it is what people trade all around the world. But is "other ...

Google Onsite Advertiser - Let The Bidding Wars Begin!
Google Adsense has just become more powerful overnight. As if it wasn't enough that Google now gives you $100 for every successful referral to their ...

Extra! Extra! Knowledge Is The Ultimate Power Online...
Everyone is asking the ultimate question, how do I get to have a successful website in this highly competitive age? The answer is simple... In order to learn how to do it ...

A Business Directory Just Isn't Enough Anymore!
A Business Directory Just Isn't Enough Anymore! By: Martin Lemieux Do you own a business directory? Are you having a tough time beating your competition? This article will help you towards leaving your competition far behind. ...

The Future Of Web Design Is Content Management!
Web development has greatly increased in popularity over the last 5 years. Many new design concepts, code standards, and technology advances have happened in a short amount of time. With that, so has the knowledge and ...

Search Engine Wars - Quality Searches Vs Quantity!
Search Engine Wars - Quality Searches Vs Quantity! By: Martin Lemieux It is no secret that Google and Yahoo are on a continuous battle to win our hearts and get ...

  
  Recent Articles
The Affiliate Marketing Network Advantage
by Laurie Raphael

Marketing your business online
by Candy Steele

Public Relations
by Ismael D. Tabije

Thirteen Step Action Plan For Everyone, That Needs More Business Now.
by Paul Douglas

Article Marketing & List Building: How to Promote Your Ezine & Build Your Own Hyper-Responsive List
by Eric Gruber

How To Build An Opt In List And Your Business
by Dencho Denchev

4 color printing in business cards and posters; You cannot have it any other way
by Florie Lyn Masarate

Plumbing marketing approaches that make your business work with a profit
by Ken Wilson

Builders projects in India
by yaken schecher

What You Should Know To Build Your Affiliate Web Site
by Laurie Raphael

Professional Logo Design: The Foundation To A Powerful Brand
by Alfred Anderson

Equipment, cost and communication; What good printers are made of
by Florie Lyn Masarate

Can't connect to database