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Nine ways to Get Feedback From Your Customers,You Need It
By sean schiraldi
Get Feedback From Your Customers,You Need It
Your customers are your business.Your business
is your customers.here are things that you don't
know about your website.It maybe too darn hard to
navigate through your stupid site.One freeitem may
put a customer over the edge.These little facts may
be the difference between making a sale and losing
that person in cyberspace,forever.And when they're
gone,they're gone.
So how do you get this valuable information out of
your visitors?Well,you ask.So how do you ask?Well,I
have put together nine techniques for doing just that
and potentially saving your online endeavor.
Number One.Use surveys and questionaires regularly.
Yes,surveys and questionaires.(did you need me for that?)
Well,maybe,because nobody does it.It fairly simple,you
could publish them on your website,in your ezine or
newsletter,or in your direct mail.You could also include
them with products,or post them on message boards and news-
groups.Surveys are often overlooked by home business owners,
yet they are so easy to administer and soooo important.
Number Two.Create an online community for your
customers.A place where they feel free to "let it
fly".This could be in the form of a chat room or
message board on your site.As a moderator,you
could see what they are saying,both good and bad,
about your business.Popping in every once in a
while to help with a problem or answer a question
will also let them know you are on top of things.
Three.Pick a group of customers and give them your
products.(If your dealing in digital products,this
costs nothing.)Ask them to review the product through
an evaluation form and send it back.Many times they
won't,but,hey,the ones that do with provide a goldbrick
of info.
Number Four.Offer visitors something free in exchange
for some info.This is a little different from number
one in that you will ask them to fill out a short
survey on your website in general rather than specific
questions.This will take a little longer and may take a
bribe.
Five.Invite ten or twenty of your most loyal
customers and form a focus group.Have them meet
regularly over pizza,or maybe just coffee and a
couple bucks.This will prove to be super valuable
as they are probably you best source of information.
Most of my best decisions have been made with my
focus group.(and we have a good time!)
Number Six is important.Stay in constant contact
with your customers.Ask them to be notified by
E-mail when you make changes to your site.And
after you make a sale,DON'T let them go.That is
such a common mistake.Follow up with them to make
sure they are satisfied.Unsatisfied customers is
a dgger through your online heart.
Seven.Don't make it difficult for your cutomers to
contact you.How many times have you been racing
around a site with a burning comment or question
and there is no contact information in sight.You begin
to wonder what kind of operation you're involved
in and worse,you never give your input which was
so important at the time.Offer your customers as many
contact methods as possible.Hyperlink your e-mail.
Don't make them type it in.What a pain in the a-- that
is.Offer toll free numbers for phone and fax.When your
customer have something to say,you want to be there to
suck that information up like a new sponge.
Number Eight.I like this one.Contact your customers
on birthdays or at least holidays.Send thank you gifts
to your lifers or E-mail them online greeting cards.You
could even call them personally if you want.Then ask
them if they are happy with everything.
And Finally.Invite your customers to meetings,luncheons,
or workshops.Even create special events like picnics,
dances...etc.The old cocktail party technique is the
tried and true way to get honest feedback and launch
big ideas.
So there you go.That's just nine.I'm sure you can
come up with your own list of creative ways to get
that all important data from your lifeline,Your'
customers.All I did was get the ball rolling.Happy
Feedback Gathering.
[ Submitted with ArticleSubmitter Pro - http://www.articlesubmitterpro.com]
About the Author
This article is submitted with reprint rights
by Sean Schiraldi,of http://webcashmoney.com
your source for the best internet marketing
software,plus tons of freebies.
Article Source: http://www.simplysearch4it.com/article/17337.html
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