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Article Marketing Tips: How To Beat Google's Duplicate Content Filter
By Priya Shah
Copyright 2005 Priya Shah
If you have any interest in getting high search engine
rankings for your website (and who doesn't) you've
probably been sold the idea that writing and publishing
your own articles will do it for you.
Here's why that's not entirely true.
Imagine the following scenario...
You write an article around a keyword or keyphrase you
want to rank well for.
You submit that article to all the article submission sites
and directories and ezines you can find.
Your article gets published in hundreds of places.
You now have hundreds of links pointing back to your
main site...
But your own site never shows up in the top ten results
for that particular keyword or keyphrase.
Instead you find that there are lots of other sites carrying
your article that rank better than yours.
You've completely missed out on an excellent
opportunity to get high rankings for your keyword or
keyphrase.
Even worse... you just handed your precious keyword-
rich content on a platter to possible competitors who
happened to publish your article on their website, and
may have lost some of your most targeted visitors and
sales to them.
So where did you go wrong?
Your mistake lay in using your article for entirely the
wrong purpose. You failed to use the power of article
marketing to give your site an unbeatable advantage
over others.
Here's how to use your articles the right way to boost
your search engine rankings.
1. Publish Unique Content On Your Website
When you make an article available for reprint, the
article, by virtue of it being published on hundreds of
other sites, now no longer qualifies as unique (the
operative word here) content.
Google¡¯s duplicate content filter will make the more
authoritative sites that publish your article rank higher
than yours for the keywords your article is optimized for.
Instead of making your article the main course, use it as
an appetizer to direct search engines and readers to a
unique, optimized report or white paper on your
website, and you'll see dramatically different results.
2. Use Your Article As Spider Bait
Think of your articles as simply the conduit that leads
search engines to your website.
Publishing your articles all over the web is like leaving
scraps for a puppy (a.k.a. the search engines) that
follows them all the way back to the kennel (a.k.a. your
website) where it can feast on the main course - your
unique content.
3. Use Keyword-Rich Anchor Text In Your Resource Box
Use your primary keywords or keyphrases in the anchor
text of the article resource box that contains a link
pointing back to your unique content.
This will create hundreds of keyword-rich links pointing
back to the well-optimized report on your website, and
boost your rankings for the keywords of your choice.
Follow the steps above and you can use your content
the right way to beat Google¡¯s duplicate content filter.
About the Author
Priya Shah is a partner in the search engine marketing firm, SEO & More and writes an online marketing blog.
Article Source: http://www.simplysearch4it.com/article/15815.html
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