Article Categories
» Arts & Entertainment
» Automotive
» Business
» Careers & Jobs
» Education & Reference
» Finance
» Food & Drink
» Health & Fitness
» Home & Family
» Internet & Online Businesses
» Miscellaneous
» Self Improvement
» Shopping
» Society & News
» Sports & Recreation
» Technology
» Travel & Leisure
» Writing & Speaking

  Listed Article

  Category: Articles » Business » Customer Service » Article
 

Does Your Customer Service Suck?




By Darryl Gee

As a customer, I know what it's like to be on the customers side of the counter. You want to turn over your hard earned money for goods or services. You are then confronted with attitude, rudeness and utter disregard for just how hard you have worked for your dollar. Either the service is slow and the quality of the goods are poor, or worse the company you are patronizing rigidly enforces poor policies for handling customer issues.

As a business owner I realize the cost of poor service. Poor service decreases impulse purchases, leads to a reduction in repeat business, causes lack of referrals and negatively impacts customer relationships. When you are trying to build a business in a competitive market each of these are critical to your success. In an environment where customers have a dozen or more purchase options it is imperative that great care be taken to build your business.

How are you doing at building your business with customer service? Consider how you would handle the following customer interactions:

(1) A customer purchased a $10 item and now wants to return it. Your policy is no refunds. This a customer who has shopped your establishment many times. Do you return the item or enforce the policy? If you must, gently remind the customer of your policy, but you should absolutely refund or exchange the product to the customers satisfaction.

(2) When customers enter you business are they greeted warmly or ignored? At the very least do you make eye contact and smile? A warm and hearty "Hello" will fit almost any environment. Do this with each customer. A smile would be the icing on the cake.

(3) Do your employees say "Thank You" and smile after each customer purchase? Or do they simply hand the customer their bagged item and say "next." Thank You ... Its just two little words, and only eight characters long. Just say it. It goes a long way to build goodwill and customer relationships. It gives the perception that you are nice and friendly. Don't forget to smile.

(4) During customer interactions are you on the phone or talking with other employees? Or are you focused 100% on the customer? It is downright rude to be doing ANYTHING, other than focusing on your customer, during a transaction.

(5) A Customer comes into your establishment and is there incessantly reading product labels. Do you leave the customer there to fend for themselves or do you offer the customer your expert opinion on the products you offer. More often than not the customer will be left alone. Go help them. If they want to be left alone let them tell you so.

What do you think customers do when they encounter great customer service? They become advocates for you and help to build your business by referring others. They become loyal to you, completing like purchases exclusively at your establishment. Fantastic service is what makes customers want to shop with you despite a higher price or the inconvenience of distance. Even if you are providing a lesser quality product or service, fantastic customer service can help you compensate for it. It gives you an incredible, low cost competitive advantage.

To improve your customer's experience, start by changing yourself. Change your attitude when handling customer issues. Be friendly and liberal versus stern when implementing policy. This may require you to convince yourself that you can afford great service. Do the math and discover that it will cost you less to take care of that customer now and build a life long patron. Set the example by regularly chatting with customers and enthusiastically pitching in to solve hard problems.

Next challenge your employees by asking them to step up their game. Catch them providing great service and provide some simple verbal recognition. Constantly bring up and talk about how important it is to set yourself apart with great service. Create a bulletin board in your employee only area, and post positive comments from customers - if a customer verbally tells you something great, type it up and post it on the board. For employees that just don't get it try to understand why and help them with some training, coaching and counseling.

Starting with your next customer begin building that essential customer service foundation. Offer a friendly smile, a warm greeting, and a caring attitude. Engage in aimless small talk, genuinely go the extra mile and try to truly understand the other person.
 
 
About the Author
Darryl Gee has 18 years of sales and management expertise. If you need assistance improving your customer service you can contact him via email at dagee@madmanager.com. He shares his expertise on his website http://www.madmanager.com

Article Source: http://www.simplysearch4it.com/article/15761.html
 
If you wish to add the above article to your website or newsletters then please include the "Article Source: http://www.simplysearch4it.com/article/15761.html" as shown above and make it hyperlinked.



  Some other articles by Darryl Gee
Scheduling Retail Employees
Scheduling my team has always been one of my least favorite tasks as a retail manager. It's tedious, it takes ...

Know Your Comp Plan & Write Your Own Paycheck
The thing I love the most about commissioned sales is the ability to write your own paycheck. By fully understanding your compensation plan ...

Taking Over A New Unit
The author shares how he successfully takes over an existing sales unit. I know that you have taken over new stores before? Yes. You mean another location, not necessarily ...

Advice For New Managers
Here is the transcript of our interview with Darryl Gee, a.k.a the madmanager. If you had to give a new manager some advice, what would it be? Wow. ...

Focus On Results - Not Money
Are you in sales management for the money? Of course you are - and that's fine but you must not lose sight of what will get you the money you are after. Developing the ...

Get More - Using Recognition To Get Results
Let's face it as leaders and business owners we always want more and in many ways need more. More productivity, ...

  
  Recent Articles
LINGO FRANCA: Overcoming Language Barriers Within the Same Language
by Craig Harrison

Start the New Year off with Superior Customer Service
by Yvonne Weld

Job Opportunities Waiting for Retirees
by Neoli Marcos

Improving Customer Service: How To Improve Customer Service And Get Thousands Of New Customers Flocking To You
by Arlyne Diamond

The Truth About Really Great Customer Service
by Alan Fairweather

On Walking the Talk
by Liz Tahir

Five Hot Ways To Create Customer Loyalty
by Sheryl Strasser

About Customer Relationship Management
by Ismael D. Tabije

What Do Your Clients REALLY Think of You?
by Rutina G Palito

10 Ways to Improve Customer Loyalty
by Sheryl Strasser

Networking on MySpace
by aldwin pet

Residential Relocation
by Caren Jacob