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Pixel ads -- The New Advertising Craker Jacks Box
By Bruce Prokopets
People in general are very curious about things that surprise or
confound them. They want to find out the answers about
something when confronted with questions or a mystery.
Advertising is all about grabbing and keeping attention. This is
what Pixelbay.org (www.pixelbay.org) has based their whole
business model on, using the worlds smallest ads, and it seems to
be working if their advertisers are asked it. One should also ask
one of the 36,000 people who rushed to see the unique ads at
www.pixelbay.org since it launch three weeks ago.
When Pixelbay.org designed their unique homepage, they knew
that people would be intrigued by this big checkerboard page filled
with micro-ads. Each of these ads is linked to the advertiser's web
site. Pixelbay.org then uses a hi-tech array of promotional tools to
drive a tidal wave of consumers to the big homepage. The visitors
then have their curiosity peeked as they look at these micro-ads.
One feels compelled to start looking at each of the ads. This is
what Pixelbay.org calls the ¡°what's that¡±effect. You just feel like
you have to look under at each of these seemingly microscopic
ads.
Pixelbay.org was created by In Touch Media Group, a leading
supplier of online marketing services, which will oversee the
promotional efforts for Pixelbay.org. ITMG, which recently received
the highest rating given by Google for search engine marketing
expertise, plans to use its entire battery of paid search tools to
flood its new micro-ad site, PixelBay.org (www.pixelbay.org), with
web site traffic.
ITMG will also unleash its breakthrough publicity service, aptly
named Press Direct, to drive world wide traffic to the site. Press
Direct involves the production of search engine optimized articles,
which are placed in dozens of the world's largest article content
hubs, to proliferate any story throughout the internet. This action
is then followed by the placement of search engine optimized
press releases in media services such as PRWeb.com, in
conjunction with the distribution of the release to its own in-house
media list of 10,000 contacts. One recent ITMG gained an
estimated 400 media pick-ups in just seven days using Press
Direct.
The Chairman of In Touch Media, Bob Cefail, feels that his company
is uniquely qualified to bring this cutting edge method of
advertising out into the mainstream. ¡°We have a vast array of
tools to swamp a web site with traffic¡±, said Cefail,¡±By using Press
Direct and search engine marketing we can focus a heavy stream
of web site traffic on any target¡±. ITMG feels that the micro-ad
industry, although very new, is fragmented and underdeveloped
despite the maturity of current internet technologies.
Cefail believes he understands ¡°why¡± people are attracted to
these pixel advertising sites. ¡°I went to several of these sites and
I found myself compelled to click away at these little ads¡±, states
Cefail. ¡°I wanted to find out who the advertisers were out of pure
curiosity. The thing that was exciting is that the advertisers had
some great offers that I would have never have known about if I
didn't go to the sites¡±.
In Touch Media is also drawn to this type of Advertising because of
the demographic who it believes pixel based alternative
promotions appeals to the most. According to the Pew Internet &
American Life Project, 84% of all American adults ages 18-29, are
internet users. This demographic is highly prized by advertisers
and is increasingly more difficult to reach through traditional
advertising. A study done by Stanford also reported that the
average U.S. internet user is on the internet close to 3 hours a day
easily exceeding average TV viewing which is now at 1.7 hours a
day.
In Touch Media initial micro-ad effort will begin with PixelBay.org for
general advertising, and then over the next seven days will
announce a series of three additional focused pixel sites aimed at
specific sectors. ¡°I want the word pixel to be the next great water
cooler phrase¡±, Cefail says, ¡°And it is great timing with Christmas
coming up¡±.
The question everyone should be considering now is whether or
not there will be a personal pixel under their own cyber Christmas
tree. If Cefail has his way the answer will be use.
Bruce Prokopets
Executive Editor
Press Direct International
www.pressdirectinternational.com
About the Author
Go to http://www.pixelbay.org to learn how you can get your own pixels
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