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For the literate designers out there
By Florie Lyn Masarate
There are very basic and simple things that should be inherent in printing and design that people, and the designers, should know about again. These are things are basically so simple to understand that there is no need to elaborate on them much further.
Of course, this is assuming that the people reading this are not illiterate.
Texts are meant to be read first before it is looked over. It cannot and will not be the other way around.
No one said that clip art should only be pictures. Words can serve that purpose too if done correctly.
An abundance of words actually subtracts than add more values. Especially if the essence gets lost in the long run.
Design symbolism. Designs that have deep meaning and symbolism to the designer are irrelevant to the readers who have different lines of thinking and does not necessarily share the same view.
Reading should be fun and not a task too difficult to do and endure. It should be quick points of entry and exit.
Letters are not pictures. They are things.
Pictures are not letters. They are also just things.
Altering letters and layout is not dependent on machines and software. There is this thing called choice.
Emphasis is effective when it states a clear point. If not, it is best not to emphasize anything at all.
Stating the obvious can be effective if it does not overstate anything first. And if not being redundant and repetitive of course.
White space has its own value. It can be very valuable to the readers wanting to take some time off, peace and quiet in what they are reading.
A thing also known as creativity. In the initial start, this runs the show. But after sometime, it becomes non-existent.
If you think about it, some of these things are the same ones learned in school, used at the start of the career and always discarded and forgotten in the end. They still can be quite effective and easy to understand as opposed to modern tools and software that takes some learning to be used.
Try browsing back at your notes and look up some other things that seem so simple, it actually sounds absurd. Sometimes the simplest things are the ones that are more effective.
And this is assuming that the designers reading this are not illiterate and have some notes to check up on to.
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About the Author
Florie Lyn Masarate got the flair for reading and writing when she got her first subscription of the school newsletter in kindergarten. She had her first article published on that same newsletter in the third grade.
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