| |
Polishing your brochures
By Florie Lyn Masarate
There have been many written materials written about how brochures play an important part in the image that you want to project to your readers. There have also been advises on how to make them work to your advantage. All these are true and keeping them in mind would surely help you a lot in the process of making the brochure, a good one too.
The first thing you will be getting out of these brochures is attention. The readers' attention. This is the first thing that makes your brochure an effective one. Color and creative graphics can catch attention the most. The front of the brochure should be able to attain this purpose. Making it too wordy is a definite no-no. They would be too tried reading the front even before they can open the page.
The second is interest. So you got their attention, now grab their interest. This is the hardest part and this is where most brochures fail. It is best not to overwhelm them with information. Use simple words or phrases that drive home a certain point. It should be able to strike a cord that makes them want to go on and know more.
Make them demand for more. If this is compared to a meal, then this is the appetizer. This makes them crave for more of what you are trying to present. Make it appear as if there is still something missing in some of your presentation that the tendency is for them to look for more. Obviously, readers are reading your brochures to satisfy their desire for information or things that they may be needing.
Get some action. After your brochures have done their initial purpose, try to get some answers from the readers. This is usually where you sell the product or services. The effectiveness of your brochure is seen by the responses that people will give to them. Not having any kind of reaction is definitely saying that they are not interested or has no interest at all.
So polish your brochure and see some results coming. Sometimes the image is not the only thing to consider in making them. There are other factors that needed considering.
Brochures make you and your company sell. There is no telling what fortune you can attain from these cards that you usually take for granted. Take time out to hink how you can make them work its best to your advantage.
For comments and inquiries about the article visit http://www.losangelesprintingservice.com
About the Author
Florie Lyn Masarate got the flair for reading and writing when she got her first subscription of the school newsletter in kindergarten. She had her first article published on that same newsletter in the third grade.
Article Source: http://www.simplysearch4it.com/article/13856.html
| If you wish to add the above article to your website or newsletters then please include the "Article Source: http://www.simplysearch4it.com/article/13856.html" as shown above and make it hyperlinked. |
| Some other articles by Florie Lyn Masarate | Is online business card design the right choice for you?
When do you know if designing a business card online is right for you? Three reasons.
First, if you want a professional and classy business card to represent you and your company. Second, if you do ...
Some of the biggest flaws in web designs
1. Bad layout formatting.
Try to use your judgment when it comes to layout. They will serve as ...
When planning the internet marketing strategy that will work for you
Having an effective internet marketing strategy can be as easy as one, two, three now that there are tools you can use to market your product or service for you. But ...
Distinguishing laser from LED printers
A piece of advice for printer shoppers out there. Have a good look at the spec of the one you are choosing. You do not know it but you may be ...
Career as a photographer?
Picture this. You just got a new digital camera and you are getting to see good shots everywhere. You take photos of everything. Your neighbors garden, the street, etc.
What's ...
Back to paragraphs
Some point in their careers, the best designers may have found some difficulty in setting the body texts of their works. How do you solve body texts problems?
1. Indents. Paragraphs ...
|
|
| |
|
|
|
