| |
Is Database Marketing A Good Thing?
By Leon Chaddock
Database marketing is an important field. It allows a business to take advantage of names of individuals who may be interested in their products. These databases of people are often some of the best potential customers out there because they have already made purchases or shown interest in the products and services that you are providing. But not everyone likes these options and not everyone likes database marketing.
Database marketing is information that is compiled about people from their previous histories. For example, people who fill out such forms as charity forms, subscription forms, credit card inquiries and free products have their names and information gathered. This database of information helps companies to figure out what other potential product they may be interested in. Their names, addresses and other information are gathered and stored in a database that then will be sold to others.
What makes database marketing so keen is that it provides people with advertising and promotional information that has their name on it. This helps to strengthen advertising opportunities, giving individuals the belief that the product was picked for them. It is an excellent way to stay profitable because you are connecting with customers that have already shown an interest in this type of product.
Those against database marketing claim that there is a need for protection from junk mail and spam and that it is a violation of privacy to have individuals send them this advertising. Yet, companies who use database marketing feel that it is something that people want and even have requested. It is a great way for people to connect businesses and services to the customers who want them.
Whether you take advantage of these opportunities or not is really up to you. But, many businesses find it to be an excellent way to reach solid customers. And, because the information provided is not sensitive information, many people find no reason to not be in database systems.
About the Author
For more information please see http://www.database-marketing-info.co.uk
Article Source: http://www.simplysearch4it.com/article/13198.html
| If you wish to add the above article to your website or newsletters then please include the "Article Source: http://www.simplysearch4it.com/article/13198.html" as shown above and make it hyperlinked. |
| Some other articles by Leon Chaddock | The Procurement
There are several things that are important about procurement that you should consider. In a business standpoint, timing is virtually essential. If you are like many business owners, ...
Liposuction: Is It Right For You?
Liposuction is a term that is used very freely. Unfortunately, many do not realize the life savings that it can afford a person. If you are someone that may benefit ...
LLC (Limited Liability Company) What Is It?
This newly created entity within the United States has been around for many years in other countries. It is commonly used in Germany, in ...
Mosquito Control: Options For Your Need
Mosquito control is an ongoing problem. Not only are they annoying creatures but they can also spread disease. You need to be able to find ...
Bamboo Flooring: Is It The Right Choice?
Bamboo flooring is amazing to look at. It has a very beautiful texture and adds quite a bit of style, beauty and quality to a home or ...
Should You Go With Direct TV Or Cable?
This is a question that many homeowners find themselves in. With cable television costing so much these days, people are looking for a better solution. Is Direct TV that solution? While there ...
|
|
| |
|
|
|
