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  Category: Articles » Business » Marketing & Promotion » Article
 

12 Point Checklist for Buying Your Business Christmas Cards




By Debby Sibert

1. Determine how many Christmas cards you will need. Will
they all need to be the same Christmas card with the same
personalization or will some need to be different? Will you be
buying just for your immediate office or are there other
branches that you will need to buy for?

2. What kind of budget do you have to work with? Try to keep
within that budget as you make your selections to consider.

3. Are you needing to order a large quantity (ie: several
thousand)? Be sure to get a quote to see if you can get a
better price than what is offered on the website.

4. What type of Christmas card does the boss want, generic,
international, humorous, religious?

5. Determine how many people will be involved in the decision
making process and who they are.

6. If the website you are researching has a ˇ°Favoritesˇ± folder,
make your selections and add them to the folder then show
them to those involved in the decision making process.

7. Once you have narrowed the selections down to around
three choices, request samples to be sent to you so you can
check out the quality of the cards before ordering and make
your selection.

8. Will you be printing a logo or just printing your company
name?

9. If a logo is to be included, is it a single color logo or more
than one color? Be sure to get a price quote for whichever you
need and be sure to get a high resolution image to submit
when time to place your order. Usually whoever takes care of
any printing or advertising for your company should have a
copy of a high resolution logo for printing. At least 300 dpi is
needed for sharp image and .eps files are best. Other
acceptable formats usually include .tif, .bmp and .jpg if they
have sufficient high resolution. If you can provide an .eps file,
it will give the best result and is the easiest to work with for
whoever does the layout and printing of your logo.

10. Will you be creating your own custom verse or selecting
one of the generic verses offered? If you want to do a custom
verse, but sure to check out what is involved - what is
required on your end, what your options are concerning fonts,
ink color selections, the cost, etc. Make sure that you get to
see a proof before printing so that you have the opportunity
to offer feedback for any changes you might want to make.

11. Be sure that the company you are considering is of good
reputation. Are they a member of the BBB, do they have
testimonials posted on their site. Do they have a privacy policy
to protect your email? Do they have a strong guarantee? If
you call with a question, do you feel that you are getting
prompt, courteous service?

12. Start this process early, around the end of August through
September is a good time. If you start too early, you will find
that many dealers will not know if a card you select is going
be returning from the previous year as they only get most of
that information around the middle to the end of summer
themselves. Stock is not available for samples or to print. But
by doing your research in August or September, getting your
samples and placing your order then, will entitle you to a
discount or ˇ°early order incentivesˇ± offered by many online
companies. You also avoid the stress of last minute decisions,
out of stock items, or heaven forbid, something wrong
happens with your order and it has to be reprinted. Also,
keeping the bottom line in mind, when you order early, you
can avoid higher shipping charges and just go with the least
expensive method.

 
 
About the Author
http://www.DesignCrafters.com has been an online resouce for premium Christmas cards for the past six years, winning the "Distinguished Dealer" award every year, specializing in customized cards with many choices including customized verses & company logos

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