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How To Rake In the Sales From Your Loyal Opt-In Subscribers for Free
By Matt Callen
If you're anything like me, you've probably heard it a thousand times
before, stored it in the back of your memory bank, and haven't had the
desire to go back there to get it. Well, now's the time to start acting on
what I like to call ¡°The Undiscovered Gold Mine.¡± What I'm talking about
is the marketing power of an opt-in email list.
But what is the most compelling offer to truly get your visitors to opt-in?
Without a doubt...a Free Newsletter is your best bet!
In this lesson, we'll dive deep into the importance of a well-written
newsletter, its impressive money-making potential, and the art of writing
a profitable newsletter that your subscribers will eat up like candy!
Email marketing is a blessing for small business owners. An effective,
targeted email-marketing campaign can drive traffic to your site, get your
name in front of qualified prospects and turn leads into sales - for much
less than what you'd spend on a traditional direct-marketing campaign.
Once you have developed your email list, how do you turn those devoted
subscribers into sales? No matter what strategies you used to get your
subscribers to opt-in on your emailing list, many of them are already pre-
sold to your product. Now, you just have to close the deal.
In this lesson, I'm going to show you why your site needs a newsletter
and how to maximize your sales by using this powerful incentive.
Offering a free newsletter is the best way to collect loyal subscribers who
are actively looking for answers to their problems. If you offer to provide
potential subscribers with information they need, they'll be glad to
subscribe to your newsletter. But obviously the secret is out, and most
online businesses are taking full advantage of the powerful capabilities
of this marketing tool. And as a result, there has been a mass of
newsletters on the Internet full of nonsense and spam - leaving Internet
visitors with a wary concern about handing over their email addresses to
just anyone.
This doesn't, however, mean that you shouldn't start your own newsletter.
And it doesn't mean that you've missed the boat. All it means is that you
are going to have to work at providing your subscribers with quality
information that they deem worthy enough to entrust their email address
with you. Not a problem! Just create a newsletter that people read
faithfully, that is considered to be a reliable source of quality information,
and that attracts a consistent number of opt-in subscribers.
The best part about newsletters is that you can produce them with little to
no cost at all! Of course you can hire a ghost writer to compose your
newsletter, but the best way to truly acquire a lasting relationship with
your customer is by simply ¡°talking¡± to them.
Nowadays, it's easy to get away with informal conversations with
someone you don't know all that well. In fact, many people actually feel
more comfortable with the fact that you're talking to them like a friend.
Don't underestimate the power of this kind of relationship!
If you are communicating on a regular basis with your subscribers,
giving them valuable information, and allowing them to get to know and
trust you, you shouldn't be too surprised about how many of them will
actually become devoted customers. Email newsletters are one of the
great bargains in marketing. They keep your company in front of your
customers on a regular basis for very little cost.
Newsletters aren't right for every audience - I wouldn't recommend them
if you're targeting the local B-I-N-G-O crowd - but if you're in the web
hosting business, there's a good chance that 100% of your customers
and prospects use email, making newsletters a great tool!
Email newsletters are proven to increase sales, if used properly. It has
been reported by rigorous research and testing that up to 50% in sales
can be generated from newsletter auto-responder follow-ups! And I'm
sure you'll also be glad to hear that if used properly, up to 10% of opt-in
subscribers will purchase the product being sold. In case you didn't get
that - it's been reported that...
10 people out of every 100 subscribers will buy!
That's enough to make me want to send out newsletters! But there are a
few things that you have to be cautious of when preparing your
newsletter. If you want to rake in the ALL of the financial benefits
possible, you need to follow the tips below. Trust me, there's an art to
creating a thriving, profitable newsletter.
There's no doubt about it - a free newsletter is your best source of
generating a list of subscribers you can send promotions to in the future!
But how should you go about delivering your message to your potential
customers without coming off as a huge advertisement billboard?
Because so many of us are already overwhelmed by the daily flood of
email, your newsletter will need to be much more than just ads for your
products. Including informative articles, interviews, or other information
may help entice your subscribers to actually open and read your
newsletter. Light ¡°plugs¡± in the body of your newsletter aren't a bad idea,
but remember that your subscribers are looking for quality information -
not a salesletter¡that's what your webpage is for.
To increase your sales and get the most out of your newsletter, we highly
recommend following the tips listed below¡
¡ì Registering New Subscribers
When asking visitors to sign up, ask only for the information
you need - perhaps just the email address. Remember, that
every additional bit of info you collect is another deterrent to
customer signup. People don't like to give away their private
information, so don't ask for anything more than what is
needed.
Make it easy for subscribers to share your newsletter with
others. They can simply forward the message, of course, but if
you include an explicit send-to-a-friend link you are giving your
customers and subscribers a gentle ¡°nudge¡± to recommend your
material to their friends and colleagues.
¡ì Check out your competition
Every business has competition. Find out what they are doing
by researching their product or service. Sign up for their
newsletters, and then make yours better than theirs. What
could you do better? Is there a gap in their service you can
fill?
¡ì Content
The first thing I want to tell you is that ¡°Newsletters must be
simple.¡± You do not want to be the next ¡°delete¡± button in your
subscribers email account. People get a lot of email. They don't have
time to read a lot of text. Newsletters must be designed to facilitate
scanning, but then again you want to give them the opportunity to get a
¡°full dose¡± of what you have to offer. So the best recommendation is to
provide links like ¡°Click Here for the Full Report¡±, or ¡°Discover the
Answers To Your Problem by Clicking Here¡±.
Above all, deliver content with real value. We're all flooded by email,
and if your users don't perceive your newsletter to be worthwhile, they'll
just delete it and move to the next message in their inbox. That's why it's
important to track your click-through rates: they're proof that your
messages are being read - not just your message views. Also, if you
have a newsletter that covers a ton of topics and starts to get too long, be
sure break it into separate newsletters.
¡ì Write a Good Subject Line
Writing good subject lines is especially important, both to
encourage users to open the newsletter, and to distinguish
the newsletter from spam. I recommend including some actual
content from the individual newsletter in each subject line,
even though it's a difficult job to write good content within the
50-60 character limit that is imposed by many email services.
¡ì HTML or plain text?
It's really a matter of what you think will most appeal to your
readers. There really hasn't been much difference as far as
which one sells the best. It truly depends on your target
audience. So if in doubt, offer two lists: one in plain text and
the other in HTML. Then let your subscribers decide which one
they want to receive.
¡ì Let's Make a Profit! Selling to Your Audience
Many people try and sell their product or service directly from
their emails. However this is really the job of your web site,
not your newsletter. The purpose of your email campaigns
should be purely to get people to click to your web site. Two
of the most successful ways to do this are
a) A ¡°Single-Topic¡± Article in Your Newsletter
Create a single article that describes a common problem that your
product solves. BUT, don't necessarily mention your product in the article
but do point out some of the things to be considered when choosing a
solution. Close your article by simply saying something like "To read
more about this problem and discover our Tried-and-True solution -
Click Here". This link should then direct your opt-in subscribers to you
product sales page at which point the user is already thinking about the
problem and what to look for in a solution. Then, they discover your
product, which just happens to solve their problem. Viola!
b) A Series of Articles in Your Newsletter
In each issue of your newsletter, focus on one particular problem that
your product solves. But again, don't necessarily mention your product -
simply talk about some of the things to be considered when choosing a
solution. Dedicate the whole issue to describing this problem and what
to look for in a solution. At the end of each issue point them in the
direction of your product's sales pages. Again by the time they hit your
web pages they will be primed and ready to learn how your product
solves their problem.
Then, in your next newsletter series, you can incorporate a ¡°new¡±
problem that your product also solves. Get the picture? It's a great
strategy once you get the hang of it.
Never send your newsletter to anyone who hasn't specifically requested
to receive it. Remember, new anti-spam regulations require every
marketing email to include an opt-out condition and a valid physical
address.
Email newsletters are a blessing to small businesses. They are a great
way to generate a credible relationship with your customer, drive
subscribers to your site, create demand for your product, and thus
skyrocket your sales!
Establishing your credibility is the key to making your product or service
attractive to potential customers. But once you've done that, your loyal
subscribers will WANT to know more about what you have to say. They'll
be extremely receptive to your offers. The most valuable customer is the
one you already have - right there in your email list.
Be sure to check out the next lesson. You'll be amazed at how easy it is
to boost your opt-in mailing list by up to 10 times!
About the Author
If you liked the lesson and want to learn more about building your email list and tapping into an undiscovered gold mine of profit, visit http://www.InstantPopOVER.com and get your free copy of 7 Days To Building a Booming Email List right now!
Article Source: http://www.simplysearch4it.com/article/10634.html
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