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Cologne Secrets
By Jeff Lakie
Two secrets about cologne
Here are two secrets many people don't know: 1. Women are a more
attracted to smell than most men realize. 2. A person's sense of smell is
one of the longest lasting memories we have. You may forget a face or
a name, but you'll remember a smell for much, much longer. So finding
a good Cologne is very important, especially if you are guy in the
"dating scene."
How cologne is made
Cologne developers create their signature brands from nine scents,
which are called "notes." Every cologne is made up of some
combination of the following (which are listed from the lightest scents
to the heaviest scents):
Citrus - very bright and light
Herbal
Fruit
Floral
Spice
Wood
Musk
Powder
Leather - very heavy and thick.
Polo Sport, for example, is primarily a dominant floral note while
English Leather is a dominant leather note. Your father's Brut is a
musk/powder combination.
How to buy cologne that is right for you
All too often, cologne is selected based on price, the shape of the
bottle, and how it smells. But when you're shopping for cologne, you
need to remember that your sense of smell can only detect three
distinct smells before it gets overwhelmed and starts to report
inaccurately to your brain.
Instead, you can shop for cologne much more easily: by pictures.
Check out the advertising and see what kind of niche the cologne is
marketing to: is it the rugged outdoorsman as advertised in an outdoor
lifestyle magazine? Is it the active sports-lover in a magazine about
basketball? Is it the suave urbane male in a men's fashion magazine?
Cologne companies will market their brands to the type of person it is
designed for. So if you are "going for a certain look," the marketing
department of the cologne companies can help you select the right
scent for you.
Just remember, it is not you that is going to be reacting to its smell. It's
that beautiful woman who you want to enjoy it and with smell closely
linked to memory, you want her to remember you for a long, long
time!
About the Author Jeff Lakie is the founder of Cologne and Perfume a website providing information on Cologne
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